About The Mid-State Group

Insurance and risk advisors to growing businesses since 1964.

The Mid-State Group is an independent insurance agency and risk advisory firm based in Lynchburg, Virginia. We are the insurance partner behind the Versa Technologies client program.

Who we are

An independent agency that goes beyond insurance

We started in 1964 as Mid-State Insurance Agency. In 2011 we became The Mid-State Group, reflecting the specialty services we had added alongside insurance: safety, human resources, wellness and finance. We also specialize in technology errors and omissions and cyber liability coverage for managed service providers, which is why we understand the security work Versa does for you.

Choice

As an independent agency we work with many insurers, so we can compare options instead of offering one company's policy.

Expertise

Experienced advisors who act as your advocate, including specialists in cyber risk and in the technology firms that manage it.

Service

A named contact who knows your account, and a team that treats clients like family.

1964Founded as Mid-State Insurance Agency
2011Became The Mid-State Group
Lynchburg, VAHeadquarters at 2525 Rivermont Ave.

“To serve our clients, employees, vendors and community through education and strategies that position them for growth.”The Mid-State Group mission

Our process

Mid-State GPS: Growth Positioning Strategies

GPS is Mid-State's exclusive process for managing risk as a business grows. It starts with a genuine desire to understand your business, its employees and its leadership, and it continues month to month and year to year.

The Mid-State GPS process wheel: Identify, Create Strategies, Implement Strategies, Finance, Monitor and Adjust, around six areas: HR, Safety, Cyber, Wellness, Finance and Leadership
The Mid-State GPS process wheel
  1. Identify

    Learn your business, your people and your leadership, and find the risks that could hold back growth.

  2. Create strategies

    Build a plan across each area of the business, with clear priorities.

  3. Implement strategies

    Put the plan to work, with Mid-State's specialists alongside your team.

  4. Finance

    Structure insurance and funding so the plan is affordable and the remaining risk is covered.

  5. Monitor and adjust

    Review month to month and year to year, and change course as the business changes.

The areas GPS covers

  • HR
  • Safety
  • Cyber
  • Wellness
  • Finance
  • Leadership

Your contacts

The people behind the Versa client program

Your primary contact

Brittany Goodwin

Account Executive

Brittany is the day-to-day contact for Versa clients and the key liaison between Versa and your business. She coordinates with the Versa team on your security details, guides you through the application and your quotes, and stays with your account after coverage is in place.

Rusty Goodwin

Organizational Efficiency Consultant

Rusty helps organizations find and remove cost and waste. His work covers organizational audits, cost and waste reduction, facilities management, supply chain optimization, capital improvement and budget oversight, along with marketing and communications strategy.

John Austin S. Basten

President and Chief Growth Strategist

John leads The Mid-State Group and its partnerships with managed service providers such as Versa. He works with business owners on long-term growth strategy, with particular depth in strategic HR, compliance, employee engagement and leadership development.

Talk with Mid-State, or start with a quote

Phone  (434) 528-1001Email  info@themidstategroup.comOffice  2525 Rivermont Ave., Lynchburg, VA 24503  |  Monday to Friday, 8am to 5pm
Get my cyber insurance quote

The Mid-State Group  |  2525 Rivermont Ave., Lynchburg, Virginia  |  Back to the Versa client program

This page is for general information only. It is not a warranty, a guarantee of security, or an offer or binder of insurance. Coverage is subject to the terms, conditions and exclusions of the policy issued and to underwriting approval by the insurer.